Pendampingan Masyarakat Dalam Pengembangan Digital Marketing Di Desa Alue Lim Kecamatan Blang Mangat, Lhokseumawe, Aceh
Abstract
This community service program aimed to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing digital marketing as a product marketing strategy in Alue Lim Village, Blang Mangat District, Lhokseumawe City, Aceh Province. The implementation methods included socialization, training, hands-on practice, and continuous mentoring on the use of social media, promotional content creation with Canva, and marketplace utilization. Participants received training on copywriting, promotional captions, hashtag optimization, content scheduling, short promotional videos, digital posters, Stories, and Reels. The results demonstrated significant improvements in digital literacy, digital marketing management skills, and participants' ability to promote products more effectively. Furthermore, marketing reach expanded, communication with customers became faster, and opportunities to increase sales grew substantially. The program also strengthened the confidence of MSME owners, encouraged collaboration among local entrepreneurs, and increased youth participation in promoting village products
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Copyright (c) 2026 Dahlan A. Rahman, Zulhilmi Zulhilmi, Muhammad Bin Abubakar, M. Rizwan, Taufik Abdullah, Alwi Alwi (Author)
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